EASTEAM · Internal Operations · Folder Structure · 2026
Folder
Structure.
Structure.
File organisation guide for all departments — naming conventions, hierarchy, and usage.
Design & Production
Media Production
PR / Marketing
Logistics
Finance
Made to Love You
00 — Naming Conventions
How we name things.
Consistent naming across all folders and files ensures anyone on the team can find anything instantly. Follow these rules without exception.
General Rules
Season codeSS26Spring/Summer 2026 · AW26 = Autumn/Winter
CollectionCollectionNameTitleCase, no spaces
Date formatJan2026Month abbreviated · Year full
Social handles@usernameAlways include @ prefix
Separator-Hyphen between all parts · No underscores · No spaces
Poses / numbersPose01Two-digit zero-padded
Folder & File Name Pattern
Main folderSS26-CollectionName
SubfolderSS26-CollectionName-Subfolder
Sub-subfolderSS26-CollectionName-Subfolder-Detail
File nameSS26-CollectionName-LookName-Pose01
Master Folder
Main Folder
Subfolder
Sub-sub Folder
Example folder naming
Example file naming
📁 Master Folder: Design & Production
01 — Design & Production
Collection work.
All design and production files organised by collection. From moodboard through to final lookbook.
📁
Collection
Each collection's master folder containing all D&P phases.
SS26-CollectionName
🖼️
Moodboard
Visual inspiration per collection. Final PDF exported from Figma or similar.
SS26-CollectionName-Moodboard
✏️
Sketches
All sketches: concept sketches, final designs, fabric ideas with specs & price.
SS26-CollectionName-Sketches
🧵
Materials
Detailed list of fabrics and trims from initial to final selection, with specs, suppliers & cost.
SS26-CollectionName-Fabric&Materials
📐
Style Drawings
Finalized sketches with attached specs & material notes, sent to pattern maker for tech pack initiation.
SS26-CollectionName-StyleDrawing-Look05
🧊
Clo 3D
Pattern maker's original digital CLO3D files and versions.
SS26-CollectionName-Clo3DSS26-CollectionName-Clo3D-LookName
🔄
Pattern Revision
All meeting notes, pattern adjustments, version logs by design assistants.
SS26-CollectionName-PatternRevision
📋
Tech Pack
Complete tech pack files compiled for manufacturer, based on all prior stages.
SS26-CollectionName-TechPack
📊
Line Sheet
Approved sales line sheet with all product details, once sample phase begins.
SS26-CollectionName-Linesheet
📝
Collection Summary
Final concept summary, USP, and marketing keywords for internal and ad reference.
SS26-CollectionName-CollectionSummary
📖
Look Book
Lookbook produced after final samples; generated using AI.
SS26-CollectionName-Lookbook
📁 Master Folder: Media Production
02 — Media Production
Visual content.
All shoots, vlogs, campaigns, catalogs, UGC and social content. Organised by type, then by collection or month.
🎬
EASTEAM Vlog
RAW and edited vlogs documenting behind-the-scenes content.
EASTEAMVlog-2026
📅
Months
Monthly subfolders for chronological tracking.
EASTEAMVlog-Jan26
👤
By Name
Sub-sub-folders by name of owner.
EASTEAMVlog-Jan26-Scarlett
🎵
BGM
Background music files for videos and campaigns.
BGM2026BGM2026-LoFi01
🔗
Assets
Shortcuts of edited content for reuse across campaigns.
<original folder name>
📁
Collection
Per-collection media — same organisation as D&P.
<original folder name>
🤝
Collab
Collaborations with creatives, photographers, or models. Named after collaborator's handle.
2026-Collab2026-Collab-@modelusername
🎯
Campaign
In-house professional shoots, videos, and AI-generated campaign visuals.
SS26-CollectionName-Campaign
🖼️
Moodboard
...-Campaign-Moodboard
📷
Raw
Unedited files before post-production.
...-Campaign-Raw
✨
Edits
AI or manual edits.
...-Campaign-Edits...-Campaign-LookName-Pose01
📸
Catalog
Final curated images ready for publishing.
SS26-CollectionName-Catalog
🔲
PNG
Transparent-background images.
...-Catalog-PNG...-PNG-LookName-Pose01
⬜
White Background (WB)
White-background product images.
...-Catalog-WB...-WB-LookName-Pose01
🗜️
Compressed
Optimized for web and mobile.
...-Catalog-Compressed...-Compressed-LookName-Pose01
📱
Social Media Campaign (SMC)
Storyline / Moodboard / Catalog visual narrative.
SS26-CollectionName-SMC
🖼️
Moodboard
...-SMC-Moodboard
📖
Plot
...-SMC-Plot
✂️
Edits
...-SMC-Edits...-SMC-Edits(posting order)
🎥
E-commerce Product Video (EPV)
Lookbook videos highlighting versatility and individuality.
SS26-CollectionName-EPV...-EPV-LookName
👗
Ghost Image
A 3D floating image of the garment.
SS26-CollectionName-GhostImage...-GhostImage-LookName
👥
User Generated Content (UGC)
Real customers/models on iPhone — boosts trust, shows different body types.
SS26-CollectionName-UGC
🎉
UGC Group
Group content, events, social posts.
...-UGC-Group...-UGC-Group-@creatornames
🌿
UGC Lifestyle
Lifestyle shots / UGC campaign photos.
...-UGC-Lifestyle
📂
Folder by Look
...-UGC-Lifestyle-LookName
📷
Photo / Video
...-UGC-Lifestyle-@creatorname
🎤
UGC Talking
Interview or talk-style content by creators.
...-UGC-Talking
📂
Folder by Look
...-UGC-Talking-LookName
📷
Photo / Video
...-UGC-Talking-@creatorname
📁 Master Folder: PR / Marketing
03 — PR & Marketing
Visibility.
KOL collaborations, customer stories, celebrity outreach, ad content, sales records, and events.
⭐
Key Opinion Leaders (KOL)
KOL collaborations, campaigns, performance logs, images/videos. Use IG handle.
SS26-CollectionName-KOL
📂
Folder by Look
...-KOL-LookName
📷
Photo
...-KOL-LookName-@creatorname
🎞️
Video
...-KOL-LookName-@creatorname
💌
Customer
Key customer stories, testimonials, gifting logs.
...-Customer...-Customer-LookName-@customername
💎
Celebrity
Celebrity outreach documents, appearances, shoot photos. Use IG handle.
...-Celebrity...-Celebrity-LookName-@celebrityhandle
📣
Ads
Ad campaign data, creatives, budgets, and analytics.
...-AdsContent...-AdsContent-LookName
💹
Sales
Records of sales by collection and product line.
...-Sales...-Sales-ChristmasSale
🎪
Events
Planning and post-event reports, photos, and guest lists.
...-Events
📁 Logistics
04 — Logistics
Shipments.
Records of shipments, returns and exchanges.
🚚
Shipment Report
Track records of shipped goods, destinations, and timelines.
ShipmentReport-Jan2026
🔁
Return & Exchange
Logs of customer returns with reasons and resolutions.
ReturnExchange-Feb2026
📋
Shipment Log
Daily/weekly shipment log for warehouse reference.
ShipmentLog-Wk01-2026
📁 Finance
05 — Finance
Records.
Monthly payslips and invoices.
💰
Payslips
Employee payslips per month or quarter.
Payslip-Jan2026-EmployeeName
🧾
Invoice
Vendor and manufacturer invoices for each order or project.
Invoice-Jan2026-InvoiceName/Category
EASTEAM
Folder Structure Guide · 2026
Internal Operations
Confidential
Confidential