PRIVACY POLICY

Last Updated: March 2026

EASTEAM PRIVACY POLICY ("Privacy Policy")

This website (the "Website") is owned and operated by EASTEAM LLC, 1000 Maxwell Lane, Unit 12G, Hoboken, NJ 07030, USA ("we," "our," "us," "EASTEAM," or "EASTEAM NY"). We value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, share, and protect the information you provide when using our platform.

Please read this policy carefully. By accessing or using the EASTEAM website and services, you confirm that you have read, understood, and agreed to the practices described in this Privacy Policy.

PERSONAL INFORMATION

We may collect personal data including your name, email address, contact number, shipping address, and payment details (handled securely by our payment processors) when you:

• Create an account or register on the Website
• Make a purchase or place an order
• Sign up for our newsletter or promotional communications
• Contact our customer support team
• Apply to our affiliate or wholesale program

Any additional information you voluntarily provide — such as preferences, sizes, or style choices — will also be collected.

AUTOMATICALLY COLLECTED INFORMATION

As you interact with our platform, we may automatically collect:

• IP address, device information, browser type, and operating system
• Referring/exit pages and browsing patterns on our Website
• Engagement with our website and email communications
• Purchase history and on-site behavior for analytics and personalization purposes

Cookies, web beacons, and similar technologies may be used to enhance your user experience and analyze usage patterns. Please see Section 5 (Cookie Policy) for more details.

INFORMATION FROM THIRD PARTIES

We may receive information about you from third-party sources, including social media platforms (if you interact with our accounts), affiliate tracking systems, and analytics providers. This information is used in accordance with this Privacy Policy.

PROVIDING SERVICES

We use your information to process and fulfill orders, provide customer support, and optimize your shopping experience — including personalizing product recommendations, improving platform functionality, and keeping you updated about orders and promotions.

MARKETING COMMUNICATIONS

We may use your email address to send you promotional and marketing communications, including information about products, services, special offers, and events. By providing your email address, you consent to receiving such communications. We use Klaviyo as our email marketing platform. Your email and purchase data may be shared with Klaviyo solely to facilitate marketing communications on our behalf.

You may withdraw your consent and unsubscribe at any time by clicking the 'unsubscribe' link in any marketing email or by contacting support@easteamny.com. Opting out of marketing does not affect your ability to use our services.

TARGETED ADVERTISING

Third-party service providers may use information about your visits to our Website and interactions with other websites or apps to tailor EASTEAM advertisements across different devices and platforms. You may opt out of interest-based advertising through your browser or device settings, or by visiting optout.aboutads.info.

ANALYTICS & BUSINESS IMPROVEMENT

We track views, interactions, and purchases on our Website to analyze trends and improve your shopping experience. We may use third-party analytics tools such as Google Analytics for this purpose. These tools may collect data using cookies or similar technologies. Their use of your data is governed by their own privacy policies.

LEGAL COMPLIANCE

Your personal information may be used and disclosed to comply with laws, regulations, legal processes, or governmental requests, including for detecting and preventing fraud and safeguarding our rights, property, or users.

THIRD-PARTY SERVICE PROVIDERS

We may share your data with trusted third-party service providers who assist us in delivering our services, including:

• Courier and logistics companies
• Payment processors and fraud prevention providers
• Warehousing and fulfillment providers
• Analytics and search engine providers
• Marketing and advertising providers
• IT service providers
• Email marketing platforms (including Klaviyo)
• Affiliate program tracking platforms

These providers access your personal information solely to perform tasks on our behalf and are contractually required to protect its confidentiality and security.

BUSINESS TRANSFERS

In the event of a merger, acquisition, or sale of business assets, your personal information may be transferred. You will be notified via email or a prominent notice on our platform about any change in ownership or use of your personal data.

AGGREGATE AND ANONYMOUS DATA

We may share aggregated, anonymized data with third parties for analytics, research, marketing, or service improvement. This data does not identify you personally.

LEGAL OR REGULATORY REQUESTS

If required by law or regulatory obligation, we may disclose your personal data to appropriate authorities such as regulators or law enforcement agencies.

We take reasonable measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. We use encryption to secure your personal data during transmission and storage. Our payment processing is handled by PCI-DSS compliant third-party providers — EASTEAM does not store full payment card details on our servers.

We encourage you to protect your own information by keeping your account credentials confidential and updating your password regularly.

In the event of a data breach that materially affects your personal information, we will notify affected users as required by applicable law.

Our Website uses cookies to gather information and store your online preferences. Cookies are small data files transmitted by a web server to your browser, enabling the server to recognize your browser across pages.

We may use the following types of cookies:

• Essential Cookies: vital for browsing our Website, such as remembering login details or cart items.
• Analytical Cookies: help us understand visitor interaction and improve Website performance.
• Functionality Cookies: remember your preferences such as location, language, size, or color filter settings.
• Marketing/Targeting Cookies: used by third-party advertising partners to deliver relevant ads based on your browsing behavior.

You can manage or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of our Website.

DO NOT TRACK

Our Website does not currently respond to 'Do Not Track' browser signals. However, you may use the opt-out mechanisms described in Section 2 (Targeted Advertising) to limit data collection for advertising purposes.

ACCESS AND UPDATE

You have the right to access, update, and correct your personal information at any time by logging into your account or contacting our customer support team.

DATA RETENTION

We store your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required or permitted by law.

OPT-OUT / UNSUBSCRIBE

You can opt out of marketing communications at any time by following the unsubscribe instructions in our emails or adjusting your account settings. Opting out will not affect your ability to use our products or services.

DATA PORTABILITY

You have the right to receive your personal data in a structured, widely-used, and machine-readable format, where data processing is based on your consent or contract fulfillment.

ERASURE (RIGHT TO BE FORGOTTEN)

You may request erasure of your personal data when: you believe we no longer need to retain it; you wish to withdraw consent; you no longer wish to receive promotions; or you believe we are processing your data unlawfully.

CCPA & GDPR RIGHTS

Depending on your location, you may have additional rights under applicable privacy law:

• California residents (CCPA): the right to know what personal data we collect, the right to delete it, the right to opt out of its sale, and the right not to be discriminated against for exercising these rights. EASTEAM does not sell personal data.
• EEA/UK residents (GDPR): the right to object to processing, the right to restrict processing, and the right to lodge a complaint with your local data protection authority.

To exercise any of these rights, contact us at support@easteamny.com. We will respond within the timeframe required by applicable law.

Our platform is not intended for individuals under the age of 13 (or 16 in the European Economic Area). We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child below this age, we will take steps to delete such information as promptly as possible. If you believe we have collected information from a child, please contact us at support@easteamny.com.

Our Website may contain links to third-party websites, services, or platforms. These links are provided for your convenience only. EASTEAM does not endorse, control, or assume responsibility for the privacy practices or content of any third-party sites. We encourage you to review the privacy policy of any third-party website you visit.

We may periodically update this Privacy Policy to reflect changes in our practices or legal obligations. We will inform you of significant changes by email or with a prominent notice on our platform. Please review this policy regularly to stay informed.

Continued use of our Website and services after any changes to this Privacy Policy constitutes your acceptance of the updated policy.

For any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Privacy Inquiries — support@easteamny.com
• Company — EASTEAM LLC
• Address — 1000 Maxwell Lane, Unit 12G, Hoboken, NJ 07030, USA
• Website — easteamny.com