EASTEAM PRIVACY POLICY (“Privacy Policy”)

LAST UPDATED: March 2024

We are EASTEAM and this website (the “Website”)  is owned and operated by EASTEAM LLC, 1000 Maxwell ln unit 12G, Hoboken, NJ, 07030, USA (“we” , “ours”, “us”, “EASTEAM” or “EASTEAM NY”). We value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, share, and protect the information you provide to us when using our platform. Please read this policy carefully to understand our practices and how we handle your personal data.

1. Information We Collect

• Personal Information: Your personal data, including your name, email address, contact number, shipping address, and payment details (handled securely by our payment processors), may be collected when you interact with our Website. This can be through account creation, making purchases, or signing up for newsletters and special promotions. Any additional information you voluntarily offer, such as your preferences, sizes, or style choices, will also be collected.

• Automatically Collected Information: Your IP address, device information, browser type, referring/exit pages, and browsing patterns may be collected automatically as you interact with our platform. We may also track your engagement with our website and our communications. Cookies, beacons, and other similar technologies may be utilized to enhance your user experience and analyze usage patterns.

2. Use of Information

• Providing Services: The information we collect helps us process and fulfill your orders, offer customer support, and optimize your shopping experience. This can involve personalizing product recommendations, enhancing our platform's functionality, and keeping you updated about your orders, promotions, and other relevant information.

• Marketing Communications: We may use the email address you provide to us to send you promotional and marketing communications. These communications may include information about our products, services, special offers, promotions, and events. By providing your email address, you consent to receiving such marketing communications from us. You have the right to withdraw your consent at any time. You can unsubscribe from our marketing emails by clicking the "unsubscribe" link provided in the emails or by contacting our customer support. 

• Targeting advertising across different channels: Third-party service providers may use information about your visits to our website and interactions with other websites or apps to tailor EASTEAM's advertisements across different devices and platforms.

• Legal Compliance: Your personal information may be used and disclosed to comply with laws, regulations, legal processes, or governmental requests. This can involve detecting and preventing fraud, safeguarding our rights or property, and ensuring the safety and security of our users.

3. Sharing of Information

• Third-Party Service Providers: We may share your data with third-party service providers to help us deliver our services and improve our platform. These providers will only access your personal information to perform tasks on our behalf and are required to protect your data's confidentiality and security. Our service providers may include courier companies, payment providers, warehousing and fulfillment providers, analytics and search engine providers, marketing and advertising providers, IT service providers, and anti-fraud and credit check providers.

• Business Transfers: In the event of a merger, acquisition, or sale of our business assets, your personal information may be transferred. You will be notified via email or a prominent notice on our platform about any change in ownership or use of your personal data.

• Aggregate and Anonymous Data: We may share aggregated and anonymized data with third parties for various purposes like analytics, research, marketing, and service improvement. This data does not identify you personally and maintains your privacy.

• To Comply with Legal or Regulatory Requests:  If a legal or regulatory obligation requires us to disclose or share your personal data, we may do so with the appropriate authorities such as regulators or law enforcement agencies.

4. Cookie Policy

Our Website uses cookies to gather information and store your online preferences. Cookies are small fragments of data transmitted by a web server to a web browser, enabling the server to recognize and differentiate the browser on each page.

We may use the following types of cookies: 

• Essential Cookies: These are vital to enable you to browse our website and use its features. For instance, they remember your login details or items in your shopping basket.

• Analytical Cookies: These help us understand how our visitors interact with the website by tracking visitor counts and behavior. Such information aids us in enhancing our website's functionality and performance.

• Functionality Cookies: These remember the choices you make on the website, such as your visit's country, language, and specific search parameters like size, color, or product line. This information helps us to personalize your experience and provide you with relevant content and options.

5. Data Security

We take reasonable measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. We use encryption to secure your personal data when shopping with us. We encourage you to take steps to protect your own information, such as keeping your account credentials confidential and regularly updating your password.

6. Your Rights and Choices

• Access and Update:  You have the right to access, update, and rectify your personal information. You can achieve this by logging into your account or contacting our customer support team.

• Data Retention: We store your personal information as long as it is necessary to fulfill the purposes outlined in this Privacy Policy, or as long as the law requires or permits.

• Opt-out: You can opt-out from our data processing to stop receiving marketing communications. You can opt out at any time by following the unsubscribe instructions in our emails or by modifying your account settings. Your decision to opt out will not affect your ability to use our products or services.

• Portability: You have the right to receive your personal data in a structured, widely-used, and machine-readable format. This right applies when data processing is based on your consent, contract fulfillment, or actions at your request before entering into a contract with us.

• Erasure: You can request the erasure of your personal data under certain conditions: when you believe we no longer need to retain your data, when we are processing your data based on your consent and you wish to withdraw that consent, when you no longer want to receive promotions or special offers, or when you believe we are unlawfully processing your data.

7. Children's Privacy

Our platform is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child under 16, we will take steps to delete such information as soon as possible.

8. Changes to the Privacy Policy

We may periodically update this Privacy Policy to reflect changes in our practices or legal obligations. We will inform you about any significant changes by email or with a prominent notice on our platform. Please regularly review this policy to keep up with the most current information.

9. Contact Us

For any questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out to us at support@easteamny.com. By using EASTEAM's platform, you confirm that you have read and understood this Privacy Policy and consent to the collection, usage, and disclosure of your personal information as outlined here.